In November 2008 AnytimeCRM became the Euroest’s main IT system. How did you discover the need to implement a CRM solution? What is Anytime used for? Once with the real estate crash, the sales representatives efficiency must be maximized trough flawless organization and close monitoring. AnytimeCRM software it’s a perfect match with my management style. What are the immediate benefits you were looking to accomplish by implementing AnytimeCRM? First of all, a CRM system structures in a professional way all client’s information. On short term, I have intended to provide the employees with a good understanding of the help that AnytimeCRM provides. On medium and long term, my interest is to build the best real estates sales team in Romania, due to the very strong competition from this domain. I am convinced that in maximum 6 months all Euroest’s employees will find in this new way of doing things a real support and the system will be used at it’s full potential. How long took to implement the system? How was your collaboration with Advantage Software Factory? The implementation was really difficult because at the beginning we wanted to input in detail all the features we would benefit from. Even we believed we will finish the project in 3 month, it lasted double. I don’t feel sorry, I even am glad because in 6 months my sales team and I, we successfully identified at least 90% of problems we struggled with and we found solutions to all of them. How did the stakeholders receive this solution? I would include here the management and the users. In my company I made key decisions, but, obviously, I consulted all my employees and collaborators and together we found the need to modify our way of work in order to become more performant. In the end all my colleges, even the skeptics have admitted that this new strategy is something that works for their own benefit. Since the production start, what did you see as clear benefits Euroest gained? There are 3 clear benefits resulting from AnytimeCRM usage:
a. Monitoring the sales representatives’ activities relating to all the clients they contact.
b. Constantly checking each sales representative’s activity.
c. Maintaining and rising the company’s professionalism level, as a must have condition for remaining in top 3 real estate Romanian companies. Why did you choose AnytimeSales module from AnytimeCRM? We previously tried other systems before AnytimeCRM, but all proved to be incomplete or incoherent. Basically we benefited from a few services, but we couldn’t get in sync with other types of actions needed our activities. The new software has the big advantage in functioning as a complete compatible system with other active promotional tools from real estates. That determined me to make this long term investment and I am sure I wouldn’t regret it. What are your future plans regarding AnytimeCRM extending to other departments? Regarding the economical perspective that will manifest in all the area in the next years, the need to extend the system to all Euroest’s departments and subsidiaries is imminent. Without being an IT specialist, I realized that without technology in this domain (Real Estate) I will not reach my objectives and I would not be able to advance any further. This software is well structured and can be quickly adapted to new business situations. This provides me the comfort to benefit anytime from any changes, in real time. | 
