Marian Stirbescu Marketing & Sales Manager – Advantage Software Factory 4th July 2008 – Advantage Software Factory (ASF) has released AnytimeCRM 4.0. Available 3 months earlier than the initial planning, the new version brings new modules and superior versions of the existing functionalities. AnytimeCRM is a CRM system that helps Customer Support and Sales departments to achieve excellence in client interaction, at all the touch points, while cutting down operational costs.

Through this integration AnytimeCRM is offering exceptional opportunities to acquire new clients and it proves to be an excellent solution for managing the existent client portfolio. AnytimeCRM can be easily integrated with legacy systems using standard interfaces.

AnytimeCRM has been chosen as the solution for customer relationship management by: ICG, CBRE Eurisko, CENTURY 21, KIWI Finance, EOS KSI, Danubius Exim, Business Results.

The new version continue the ASF’s vision to provide quality software for companies, allowing them to better serve their customers.

AnytimeCRM 4.0 grew based on the experience we gained from implementations and from our clients recommendations. With the help of  the new features the implementing time can be reduced up to 20% trough the business process outstanding modeling capabilities.

Because shorter implementation time means lower costs, the customers who will choose AnytimeCRM 4.0 will benefit of a superior time-to-market and a lower acquisition cost.

From the new functionalities list you should remark: AnytimeAnalytics, the web version of the Sales Force Automation, and also a more flexible and adaptive per processor licensing model.

AnytimeAnalytics is based on BI technology from Oracle Anytime Analytics (former Siebel Analytics) and completes AnytimeCRM’s modules package.

In this moment we can consider that CRM equation has gained a new member, and has become:

AnytimeCRM = AnytimeSales + AnytimeSupport + Anytime Analytics

In managing the sales and support departments, the lack of clear information makes difficult and sometimes impossible to see the big picture and to understand the business performance.

Compared with the operational reports which many times means long lists, hard to understand and containing few concise information, AnytimeAnalytics presents concise information to help the operational and upper management making quick decisions and knowing all the necessary elements.

For making real time decisions AnytimeAnalytics provides the image of company’s activities as graphs, dashboards, short lists, all available from a reporting portal.

Based on the available information from AnytimeAnalytics the management could identify those early alarm signals regarding possible future problems and can make in time key decisions accordingly.

Sales Force Automation – Web 2.0 Version

In a company where the sales activity takes place mostly on field or there is a partner network you want to work with in the sales process, the sales persons (sale agents and support agents) and the sales managers want a quick and simple access to the CRM modules using only one internet connection.

Compared with the web portal AnytimeCRM’s previous version, in the new one the data for accounts, contacts, interactions, leads, offers and reports are now available on the web.

With the help of the web version the sales agents and the sales managers are able to access the application and the activity’s reports from anywhere.

Opportunities automatic allocations by agent availability

When the marketing generates a large volume of opportunities (call centers, loans, assurance, real estate) is very important that those opportunities to be assigned quicker to the sales agents, using fair allocation criteria regarding the availability and real workload for sales agents.

The advantage of using automatic allocation are: reducing the allocation time and activity optimization, freeing the manager from daily monitoring the allocation activity, avoiding the agents under- and overloading.

New license model

The new license policy’s reason is optimizing the investment in CRM regarding each client need and the business volume.

Beginning with this new version the three licenses options are:

-Mini – for SMB (starting with 5 users) with basic functionalities needs
-SalesBox - for SMB (starting with 10 users) with standard functionalities needs
-Professional – for companies with more than standard functionalities needs
-Enterprise – for companies willing to quire the full CRM functionalities package

For Mini and SalesBox option the licensing is exclusively made regarding the users’ number, and for Professional and Enterprise option the licensing is possible per processor, without any limitation related to the number of users.

Other features

The new version brings over 50 new functionalities or improvements. To find out more, we invite you to visit www.asf.ro or to request a personalized workshop to discover how AnytimeCRM can helps you to coordinate the sales and support activities to reach your company activity’s objectives.