ASF will begin the implementation of the AnytimeCRM at Business Results, a company specialized in the conception and implementation of direct marketing campaigns. This is the first implementation of the system in this industry. AnytimeCRM will be used for the databases management, project tracking and management, campaign reporting and resources allocation.

“I think the main benefit of this implementation can be summarized in one word: efficiency. Now we can do a larger set of activities with the same resources or even less. We can make more campaigns, offer more complex databases and answer faster at the client’s requests. Even more, we can evaluate more precisely the contribution of each employee at company’s success and by default, a more just benefit distribution.”

Razvan Capatina – Managing Partner, Business Results